Hanumankind, born Sooraj Cherukat in Kerala, India, and raised in Houston, Texas, has been making waves in the global hip-hop scene with his unique blend of cultural influences and hard-hitting rap. His latest single, Run It Up highlights his creative approach to music. In this track, he skillfully combines traditional Indian sounds with the beats of modern rap, creating something fresh and exciting for listeners.

Production and Musical Composition

Run It Up is produced by Kalmi, who often collaborates with Hanumankind and is well-known for his work on the hit song Big Dawgs. This track is unique because it features the chenda, a traditional drum from Kerala. 

As the song progresses, the drum’s beats become more intense, perfectly matching Hanumankind’s energetic rap style. This combination of traditional instruments with modern rap not only highlights the artist’s respect for his cultural heritage but also shows his willingness to explore new musical ideas.

Themes and Lyrics

The song talks about important ideas like leaving something meaningful behind, staying strong in tough times, and finding reasons to keep going. Hanumankind’s words are powerful and urge people to take action, showing his strong will to tackle obstacles and make a permanent impact in the music scene. 

His lively rap blends perfectly with the fast beat of the chenda drum, highlighting his endless energy and strong wish to achieve success.

Music Video and Visual Representation

The “Run It Up” music video, directed by Bijoy Shetty, is a stunning tribute to India’s rich cultural heritage. It showcases traditional Indian martial arts, including Kalaripayattu, Gatka, Thang Ta, and Mardani Khel. 

Additionally, it highlights artistic expressions like Chenda Melam and the Theyyam dance from Kerala. This combination of cultural elements not only enhances the visual storytelling but also emphasizes the song’s powerful themes of strength and perseverance.

Reception and Impact

Following the success of Big Dawgs, which climbed to number 23 on the US Billboard Hot 100 and was played over 400 million times on Spotify, Run It Up is further establishing Hanumankind’s reputation in the international rap world. People have praised the track for its unique blend of sounds and its striking visual portrayal of Indian culture.

Final Thoughts

“Run It Up” demonstrates Hanumankind’s talent in combining traditional Indian music with modern rap. This fusion creates a sound that is both distinctive and impactful.

 In collaboration with producer Kalmi and director Bijoy Shetty, Hanumankind has crafted a track and music video that highlight their musical abilities while also celebrating their cultural heritage. This makes “Run It Up” a notable release in 2025.

For a visual experience of the track, you can watch the official music video here

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